iPhone vs. Android In The User Loyalty Contest
As the iPhone vs. Android debate continues, the users of Apple’s iconic product can give themselves a point for the loyalty.
According to the consumer intelligence research partners (CIRP), The iPhone users are more loyal to their products than the Android users are, All Things D stated.
One year study found that the 81% of the iPhone users purchased another iPhone, while only 68% of the Android users stayed with the Android.
There were approximately 3 times as many the Android users that switched to the iPhone as there were iPhone users that switched to the Android. In that period, the Apple was able to nab 20% of its customers from the Android while the Android was only able to convert 7% of the iPhone users. Even when the Android user switches over to the iPhone, there’s a better chance the users will continue to stick with the iPhone devices in the future, the study exposed.
Why are the iPhone users more loyal than the Android users?
‘’We think the loyalty is a product of comfort with the platform which meets a consumer’s requirements, and belief that the platform will continue to meet their requirements better than any other,’’ Josh Lowitz (the CIRP co-founder) told All Things D. The Lowitz also thinks that the iPhone are more constantly satisfying. All iPhones are same as they’re all manufactured by the Apple; though, for Android, many different manufacturers mean features will be diverse from developer to developer.
The launch of 2 products is also taken into the consideration. It looks that the Android has a new ‘’main’’ phone to hit the shelves every few months such the Nexus 4, Samsung Galaxy S4, and Moto X. But the Apple has released only one new iPhone each year.
While the iPhone vs. Android battle will still go on in the coffee shops and the social circles, the iPhone users can claim the loyalty factor as the point of pride.
Category: News
